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Company Information

Protection 

You Can 

Trust

Protecting people is our business. It has been for more than 40 years. In 1969, our founder, Harland Stonecipher, had an epiphany. His life savings had just been depleted after being forced to defend himself against an accusation that he was responsible for a motor vehicle accident. He found himself financially unprepared for the legal costs he incurred — even though the accident was not his fault. From that day forward, he was determined to make sure everyone has access to legal protection. No matter how traumatic or trivial the situation. That’s how LegalShield was born.

Today, IDShield, a division of LegalShield, continues that mission by providing identity protection to more than a million people in 50 states and four Canadian provinces. No other company combines the expertise of the most knowledgeable identity protection specialists in the industry. 24/7, 365 days a year, our team of dedicated individuals does whatever it takes, for as long as it takes, to keep you and your family safe.

Leadership

Jeff Bell
Chief Executive Officer

Jeff Bell joined LegalShield in July 2014 as Chief Executive Officer. Mr. Bell is recognized as a successful and passionate marketing visionary with an extraordinary corporate leadership portfolio. Prior to joining LegalShield, he was the COO of vRide, a TPG Growth portfolio company, where he oversaw the development of a consumer-facing technology platform and the installation of new ERP systems, leading to significant top-line revenue growth. Previously, Mr. Bell served as Corporate Vice President, Global Marketing, Interactive Entertainment Business (Xbox), for Microsoft Inc. While with Microsoft, he enjoyed tremendous success and industry recognition launching/marketing video games like “Halo 3,” Gears of War” and “Rock Band,” to name a few. He also served as Vice President of the Chrysler and Jeep Divisions, with oversight of product strategy and marketing efforts with multibillion-dollar budgets and returns. Prior to Chrysler and Jeep, Mr. Bell served at Ford Motor Company in the United States, England and Spain.

Mr. Bell earned a B.A. in history and Spanish from Kenyon College in 1984, an M.A. from Johns Hopkins in 1988 and an M.B.A. from The Wharton School in 1989.

James B. Rosseau Sr.
President of Business Solutions

James Rosseau has more than 20 years of professional leadership experience in the finance services and retail industries. He joined LegalShield in 2014 and leads LegalShield Business Solutions, which encompasses the affinity, broker, group, national accounts and small business divisions. Prior to joining LegalShield, James served as the President of Allstate Affinity Solutions, where he launched a number of unique innovative partnerships with companies such as United Airlines, Bass Pro Shops and InterContinental Hotels, differentiating Allstate in the insurance industry. Prior to Allstate, James spent 10 years at JPMorgan Chase, serving as a Senior Vice President at JPMorgan Chase Card Services, where he was responsible for affinity and co-brand partner relationships. Before that, he served as the HR Service Delivery North America Executive, responsible for the provision of HR services and a leadership role in mergers, acquisitions and divestitures; the establishment of a captive off-shoring hub in India; and numerous operational and technology transformations.

Darnell Self
Executive Vice President of Network & Business Development

Darnell Self joined LegalShield in 1998 after earning a degree in public relations at Bowie State University. His vast experience in team building, personal development and entrepreneurship have allowed him to orchestrate a duplicable system that has garnered him recognition in numerous business publications and the esteemed recognition as Entrepreneur of the Year by the National Black Chamber of Commerce. He is a mentor to thousands of thriving entrepreneurs and has been asked to share his expertise with business students on several university platforms. Coming from humble beginnings, Mr. Self has devoted his time and efforts to give people, no matter the circumstance, an opportunity to actualize their own success. This level of commitment has resulted in dozens of LegalShield Ring Earners and more than a dozen Millionaire Club Members. Mr. Self and his colleague Michael Humes have paired to create “Fertile Ground” — an organization designed to allow others to experience the power of giving.

Kathy Pinson
Chief Operating Officer

Kathy Pinson currently serves as LegalShield’s Chief Operating Officer, working with and supporting all vice presidents of LegalShield and coordinating all administrative functions within the home office and field operations. With the company since 1979, Kathy has served with distinction in a number of roles, including Controller, Board Member, Secretary/Treasurer, Vice President of Marketing Administration and Executive Vice President of Operations.

Ms. Pinson is a Certified Public Accountant and has served more than 20 years managing the regulatory compliance division of the company.

Steve Williamson
Chief Financial Officer

Steve Williamson has been with LegalShield for more than 12 years. Prior to joining the company, he served as the Chief Financial Officer for Peripheral Enhancements, Inc. from April 1997 to March 2000. Steve served as Director in Charge of Banking Practice for Horne & Company, a public accounting firm, from November 1983 to April 1997. After graduating from East Central University in 1982, he began his career with the international accounting firm KPMG. Since 2000, Steve has served as LegalShield’s Chief Financial Officer. He is a Certified Public Accountant and is a past board member and banking committee chair of the Oklahoma Society of CPAs.

Jack Goldenberg
Chief Technology Officer and Executive Vice President

Jack Goldenberg joined LegalShield in January 2015 to establish and lead the company’s technical vision and development, including strategy for technology platforms and partnerships. In his previous career, he served Meredith Corporation as Senior Vice President and Chief Technology Officer for the National Media Group. In this role, Jack managed the delivery of Meredith Digital Tablet editions for all of the Meredith Magazine brands, including interactive editions for Better Homes and Gardens, Parents, Fitness and Family Fun. Prior to Meredith, Jack served as Chief Technology Officer for Enterprise Media Group at Dow Jones and Company. He was responsible for delivering the innovative Dow Jones Investment Banker and Dow Jones Adviser digital products. His background also includes serving as the Senior Vice President, Content Technology for Thomson Reuters/Thomson Financial. Under his leadership, Thomson Reuters was able to implement new technology to streamline the data acquisition and delivery process, resulting in faster and more reliable delivery to the customer. 

 Mr. Goldenberg holds a bachelor’s degree in professional science from C.W. Post University. He also served as a board member for the Des Moines Playhouse, a nonprofit organization, from 2011 through 2014.

John Long
Vice President of Marketing Operations

John has been with LegalShield since 1999, and was named Vice President of Marketing Operations in 2014. Prior to his current role, he has served as Vice President of Regulatory Compliance from 2011–2014 and Vice President of Corporate Development from 1999-2011. He worked closely with Founder Harland Stonecipher until Pre-Paid Legal Services, Inc. was sold to MidOcean Partners in 2011.

Before coming to LegalShield, John served as Director of Development and Alumni Relations at his alma mater, East Central University. He graduated from ECU in 1987 with a degree in mass communications and added a master’s degree in human resource management in 1995. Long and his wife, Angela, have two adult sons: Alex, who works as financial analyst in Little Rock, Arkansas, and Blake, a junior at ECU studying mass communications.

Chris D’Alessandro
Senior Vice President of Product Marketing and Chief Digital Officer

Chris oversees digital marketing and drives the digital vision for LegalShield. He came to us in 2014 from Razorfish, one of the world’s largest interactive agencies. Previously, he served as the Global Executive Director of Digital Operations for Nissan Motor Company, and he led the Digital Marketing Strategy, Analytics, Technology, Social Media and Project Management for Autoweek Media Group. Serving as the Senior Vice President–Director of Web Analytics for MRM Worldwide, he led the Detroit office, developing the strategy and analytics capabilities for GM worldwide. He also spent time at Organic as the Group Director of Customer Insight, where he led the analytics capability for the entire client portfolio, including Chrysler LLC (Jeep, Dodge and Chrysler), Bank of America, Geek Squad and Martha Stewart Online. As the Director of Web Analytics at JWT, Chris delivered web measurement and analytics programs for Domino's Pizza, Ford Division and White Castle Hamburgers.

Chris served in the U.S. Army from April 1991 to November 1995, and he studied Mechanical Engineering at Baker College and at the University of Maryland.

Patrick Hodges
Senior Vice President, Network Sales and Marketing

Patrick Hodges began his career with Sears, Roebuck & Co., working his way from a part-time employee to the company’s National Training Manager for Consultative Sales. He is a three-time recipient of the Circle of Honor for top national sales and was responsible for the success of 360,000 associates and managers across North America. He also launched the first eLearning platform in the history of the company—a system that is still used today.

Mr. Hodges also worked in private equity before joining the Bose Corporation, where he served as National Accounts Manager. In that role, he negotiated multi-million dollar contracts and drove dramatic increases in sales and market share. He was a three-time National Account Manager of the Year and received eight special recognition awards. In 2012, Mr. Hodges was recruited to the LegalShield Senior Executive Team as Vice President of Training and Associate Development, and in 2014 he was promoted to Senior Vice President of Network Sales and Marketing, serving as head of sales for the business-to-consumer division.

Keri C. Norris
Vice President of Regulatory Compliance & General Counsel

Keri joined LegalShield as its first General Counsel in 2003. She oversees the company’s legal affairs, including litigation, corporate legal matters, and regulatory and governmental matters. She also serves as an advisor to the company’s executive management team. Prior to joining LegalShield, she was an associate attorney at Crowe & Dunlevy in Oklahoma City and at Hunton & Williams in Raleigh, North Carolina, where she specialized in commercial litigation, intellectual property litigation and creditor’s rights and bankruptcy.

Ms. Norris is a member of the Association of Corporate Counsel of America, American Bar Association, the Oklahoma and North Carolina Bar Associations and the Pontotoc County Bar Association. She serves on the American Bar Association Standing Committee on Group & Prepaid Legal Services and is currently serving as President Elect of the Group Legal Services Association. Additionally, Keri is a regular participant in the Direct Selling Association’s Regulatory and General Counsel Forum. She earned a B.A. (English) and a J.D., both summa cum laude, from Oklahoma City University.

Claire Terrell
Senior Vice President, Marketing

Claire Terrell is Senior Vice President, Marketing for LegalShield. She is responsible for marketing services overall as well as marketing strategy and tactics for growing the B2B channel of the company’s Legal Plans and Identity Theft products.

Prior to joining LegalShield Business Solutions, Ms. Terrell was Executive Director, Marketing for AT&T Small Business and Alternate Channels, developing new offers and campaigns focused on meeting the needs of the small to mid-size business customer.  

A 31-year veteran of AT&T, Ms. Terrell held a series of assignments in sales and marketing in both Business Services and Business Equipment divisions including Director of Sales, Marketing Manager, Sales Center Vice President, National Director Technical Marketing and Director of Strategic Offers.

Ms. Terrell has been recognized by AT&T for her outstanding sales performance and leadership throughout her career.  She also served on the Board of Directors for AT&T’s Family Care Development Fund. 

Claire started her marketing career in Miami, FL as a field representative for CBS Records.

Ms. Terrell is a graduate of Florida State University and currently resides in Dallas, TX with her husband Keith.

Dave Coffey
SVP, Chief Digital Officer

Dave Coffey was named SVP, Chief Digital Officer of LegalShield in November, 2016, the leading provider of legal services in 49 states and 4 Canadian Provinces with over 700 employees and 300,000 sales associates. Most recently, Dave was the VP of Marketing and IT of vRide, a TPG Growth portfolio company, where he oversaw the development of revenue marketing and IT development. He is also a seed investor in Ride.com with TPG. Dave Coffey is an iPhone and Instagram dependent award winning new media pioneer with over 23 years experience in the media and marketing field. With a diverse background in media agency work and IT management consulting, Dave brings a unique perspective to complex business challenges. Dave was President of The Coffey Group, a marketing and media consulting practice. In this role, Dave has served several clients including NBC Universal’s Biggest Loser, Meredith’s Hyper Factory/New Media Strategies, Engauge, Mr. Youth, StrikeForce Communications -- along with several private equity and venture capital firms including TPG Growth Fund and NCT Ventures. Dave has served in senior leadership roles at Ogilvy, Sapient and Omnicom Media Group. Prior to The Coffey Group, Dave was Senior Partner, Director for Neo@Ogilvy. Dave also served as Director of Omnicom Media Group’s PHDiQ and as Sapient’s Global Director of Media Services. His past clients include Allstate, Travelers Direct, Mercedes, Harrah’s, Career Education, CSI Direct, Chrysler, Charles Schwab, Eward-Jones, Janus Funds, Jockey, Bissell, HBO, Discovery Communications, Citi Bank, Virgin Charter, U.S. Post Office, Department of Homeland Security, Mitsubishi Motors, and several telecommunication companies. Dave served on the AAAA’s Advanced Television Committee, DoubleClick’s Client Advisory Board and the Audit Bureau of Circulation’s Interactive Committee. He was named MediaWeek’s 1998 All Star for New Media.

Jeff Bell
Chief Executive Officer

Jeff Bell joined LegalShield in July 2014 as Chief Executive Officer. Mr. Bell is recognized as a successful and passionate marketing visionary with an extraordinary corporate leadership portfolio. Prior to joining LegalShield, he was the COO of vRide, a TPG Growth portfolio company, where he oversaw the development of a consumer-facing technology platform and the installation of new ERP systems, leading to significant top-line revenue growth. Previously, Mr. Bell served as Corporate Vice President, Global Marketing, Interactive Entertainment Business (Xbox), for Microsoft Inc. While with Microsoft, he enjoyed tremendous success and industry recognition launching/marketing video games like “Halo 3,” Gears of War” and “Rock Band,” to name a few. He also served as Vice President of the Chrysler and Jeep Divisions, with oversight of product strategy and marketing efforts with multibillion-dollar budgets and returns. Prior to Chrysler and Jeep, Mr. Bell served at Ford Motor Company in the United States, England and Spain.

Mr. Bell earned a B.A. in history and Spanish from Kenyon College in 1984, an M.A. from Johns Hopkins in 1988 and an M.B.A. from The Wharton School in 1989.

James B. Rosseau Sr.
President of Business Solutions

James Rosseau has more than 20 years of professional leadership experience in the finance services and retail industries. He joined LegalShield in 2014 and leads LegalShield Business Solutions, which encompasses the affinity, broker, group, national accounts and small business divisions. Prior to joining LegalShield, James served as the President of Allstate Affinity Solutions, where he launched a number of unique innovative partnerships with companies such as United Airlines, Bass Pro Shops and InterContinental Hotels, differentiating Allstate in the insurance industry. Prior to Allstate, James spent 10 years at JPMorgan Chase, serving as a Senior Vice President at JPMorgan Chase Card Services, where he was responsible for affinity and co-brand partner relationships. Before that, he served as the HR Service Delivery North America Executive, responsible for the provision of HR services and a leadership role in mergers, acquisitions and divestitures; the establishment of a captive off-shoring hub in India; and numerous operational and technology transformations.

Darnell Self
Executive Vice President of Network & Business Development

Darnell Self joined LegalShield in 1998 after earning a degree in public relations at Bowie State University. His vast experience in team building, personal development and entrepreneurship have allowed him to orchestrate a duplicable system that has garnered him recognition in numerous business publications and the esteemed recognition as Entrepreneur of the Year by the National Black Chamber of Commerce. He is a mentor to thousands of thriving entrepreneurs and has been asked to share his expertise with business students on several university platforms. Coming from humble beginnings, Mr. Self has devoted his time and efforts to give people, no matter the circumstance, an opportunity to actualize their own success. This level of commitment has resulted in dozens of LegalShield Ring Earners and more than a dozen Millionaire Club Members. Mr. Self and his colleague Michael Humes have paired to create “Fertile Ground” — an organization designed to allow others to experience the power of giving.

Kathy Pinson
Chief Operating Officer

Kathy Pinson currently serves as LegalShield’s Chief Operating Officer, working with and supporting all vice presidents of LegalShield and coordinating all administrative functions within the home office and field operations. With the company since 1979, Kathy has served with distinction in a number of roles, including Controller, Board Member, Secretary/Treasurer, Vice President of Marketing Administration and Executive Vice President of Operations.

Ms. Pinson is a Certified Public Accountant and has served more than 20 years managing the regulatory compliance division of the company.

Steve Williamson
Chief Financial Officer

Steve Williamson has been with LegalShield for more than 12 years. Prior to joining the company, he served as the Chief Financial Officer for Peripheral Enhancements, Inc. from April 1997 to March 2000. Steve served as Director in Charge of Banking Practice for Horne & Company, a public accounting firm, from November 1983 to April 1997. After graduating from East Central University in 1982, he began his career with the international accounting firm KPMG. Since 2000, Steve has served as LegalShield’s Chief Financial Officer. He is a Certified Public Accountant and is a past board member and banking committee chair of the Oklahoma Society of CPAs.

Jack Goldenberg
Chief Technology Officer and Executive Vice President

Jack Goldenberg joined LegalShield in January 2015 to establish and lead the company’s technical vision and development, including strategy for technology platforms and partnerships. In his previous career, he served Meredith Corporation as Senior Vice President and Chief Technology Officer for the National Media Group. In this role, Jack managed the delivery of Meredith Digital Tablet editions for all of the Meredith Magazine brands, including interactive editions for Better Homes and Gardens, Parents, Fitness and Family Fun. Prior to Meredith, Jack served as Chief Technology Officer for Enterprise Media Group at Dow Jones and Company. He was responsible for delivering the innovative Dow Jones Investment Banker and Dow Jones Adviser digital products. His background also includes serving as the Senior Vice President, Content Technology for Thomson Reuters/Thomson Financial. Under his leadership, Thomson Reuters was able to implement new technology to streamline the data acquisition and delivery process, resulting in faster and more reliable delivery to the customer. 

 Mr. Goldenberg holds a bachelor’s degree in professional science from C.W. Post University. He also served as a board member for the Des Moines Playhouse, a nonprofit organization, from 2011 through 2014.

John Long
Vice President of Marketing Operations

John has been with LegalShield since 1999, and was named Vice President of Marketing Operations in 2014. Prior to his current role, he has served as Vice President of Regulatory Compliance from 2011–2014 and Vice President of Corporate Development from 1999-2011. He worked closely with Founder Harland Stonecipher until Pre-Paid Legal Services, Inc. was sold to MidOcean Partners in 2011.

Before coming to LegalShield, John served as Director of Development and Alumni Relations at his alma mater, East Central University. He graduated from ECU in 1987 with a degree in mass communications and added a master’s degree in human resource management in 1995. Long and his wife, Angela, have two adult sons: Alex, who works as financial analyst in Little Rock, Arkansas, and Blake, a junior at ECU studying mass communications.

Chris D’Alessandro
Senior Vice President of Product Marketing and Chief Digital Officer

Chris oversees digital marketing and drives the digital vision for LegalShield. He came to us in 2014 from Razorfish, one of the world’s largest interactive agencies. Previously, he served as the Global Executive Director of Digital Operations for Nissan Motor Company, and he led the Digital Marketing Strategy, Analytics, Technology, Social Media and Project Management for Autoweek Media Group. Serving as the Senior Vice President–Director of Web Analytics for MRM Worldwide, he led the Detroit office, developing the strategy and analytics capabilities for GM worldwide. He also spent time at Organic as the Group Director of Customer Insight, where he led the analytics capability for the entire client portfolio, including Chrysler LLC (Jeep, Dodge and Chrysler), Bank of America, Geek Squad and Martha Stewart Online. As the Director of Web Analytics at JWT, Chris delivered web measurement and analytics programs for Domino's Pizza, Ford Division and White Castle Hamburgers.

Chris served in the U.S. Army from April 1991 to November 1995, and he studied Mechanical Engineering at Baker College and at the University of Maryland.

Patrick Hodges
Senior Vice President, Network Sales and Marketing

Patrick Hodges began his career with Sears, Roebuck & Co., working his way from a part-time employee to the company’s National Training Manager for Consultative Sales. He is a three-time recipient of the Circle of Honor for top national sales and was responsible for the success of 360,000 associates and managers across North America. He also launched the first eLearning platform in the history of the company—a system that is still used today.

Mr. Hodges also worked in private equity before joining the Bose Corporation, where he served as National Accounts Manager. In that role, he negotiated multi-million dollar contracts and drove dramatic increases in sales and market share. He was a three-time National Account Manager of the Year and received eight special recognition awards. In 2012, Mr. Hodges was recruited to the LegalShield Senior Executive Team as Vice President of Training and Associate Development, and in 2014 he was promoted to Senior Vice President of Network Sales and Marketing, serving as head of sales for the business-to-consumer division.

Keri C. Norris
Vice President of Regulatory Compliance & General Counsel

Keri joined LegalShield as its first General Counsel in 2003. She oversees the company’s legal affairs, including litigation, corporate legal matters, and regulatory and governmental matters. She also serves as an advisor to the company’s executive management team. Prior to joining LegalShield, she was an associate attorney at Crowe & Dunlevy in Oklahoma City and at Hunton & Williams in Raleigh, North Carolina, where she specialized in commercial litigation, intellectual property litigation and creditor’s rights and bankruptcy.

Ms. Norris is a member of the Association of Corporate Counsel of America, American Bar Association, the Oklahoma and North Carolina Bar Associations and the Pontotoc County Bar Association. She serves on the American Bar Association Standing Committee on Group & Prepaid Legal Services and is currently serving as President Elect of the Group Legal Services Association. Additionally, Keri is a regular participant in the Direct Selling Association’s Regulatory and General Counsel Forum. She earned a B.A. (English) and a J.D., both summa cum laude, from Oklahoma City University.

Claire Terrell
Senior Vice President, Marketing

Claire Terrell is Senior Vice President, Marketing for LegalShield. She is responsible for marketing services overall as well as marketing strategy and tactics for growing the B2B channel of the company’s Legal Plans and Identity Theft products.

Prior to joining LegalShield Business Solutions, Ms. Terrell was Executive Director, Marketing for AT&T Small Business and Alternate Channels, developing new offers and campaigns focused on meeting the needs of the small to mid-size business customer.  

A 31-year veteran of AT&T, Ms. Terrell held a series of assignments in sales and marketing in both Business Services and Business Equipment divisions including Director of Sales, Marketing Manager, Sales Center Vice President, National Director Technical Marketing and Director of Strategic Offers.

Ms. Terrell has been recognized by AT&T for her outstanding sales performance and leadership throughout her career.  She also served on the Board of Directors for AT&T’s Family Care Development Fund. 

Claire started her marketing career in Miami, FL as a field representative for CBS Records.

Ms. Terrell is a graduate of Florida State University and currently resides in Dallas, TX with her husband Keith.

Dave Coffey
SVP, Chief Digital Officer

Dave Coffey was named SVP, Chief Digital Officer of LegalShield in November, 2016, the leading provider of legal services in 49 states and 4 Canadian Provinces with over 700 employees and 300,000 sales associates. Most recently, Dave was the VP of Marketing and IT of vRide, a TPG Growth portfolio company, where he oversaw the development of revenue marketing and IT development. He is also a seed investor in Ride.com with TPG. Dave Coffey is an iPhone and Instagram dependent award winning new media pioneer with over 23 years experience in the media and marketing field. With a diverse background in media agency work and IT management consulting, Dave brings a unique perspective to complex business challenges. Dave was President of The Coffey Group, a marketing and media consulting practice. In this role, Dave has served several clients including NBC Universal’s Biggest Loser, Meredith’s Hyper Factory/New Media Strategies, Engauge, Mr. Youth, StrikeForce Communications -- along with several private equity and venture capital firms including TPG Growth Fund and NCT Ventures. Dave has served in senior leadership roles at Ogilvy, Sapient and Omnicom Media Group. Prior to The Coffey Group, Dave was Senior Partner, Director for Neo@Ogilvy. Dave also served as Director of Omnicom Media Group’s PHDiQ and as Sapient’s Global Director of Media Services. His past clients include Allstate, Travelers Direct, Mercedes, Harrah’s, Career Education, CSI Direct, Chrysler, Charles Schwab, Eward-Jones, Janus Funds, Jockey, Bissell, HBO, Discovery Communications, Citi Bank, Virgin Charter, U.S. Post Office, Department of Homeland Security, Mitsubishi Motors, and several telecommunication companies. Dave served on the AAAA’s Advanced Television Committee, DoubleClick’s Client Advisory Board and the Audit Bureau of Circulation’s Interactive Committee. He was named MediaWeek’s 1998 All Star for New Media.

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