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Online Identity & Reputation Protection

Never before have our lives depended so much on digital technology: Work-from-home, online shopping, a deluge of streaming services, and the popularity of social media are relied upon to maintain human connection. Consequently, this highly digitized environment provides many more opportunities for both your privacy, personally identifiable information (PII) and your reputation to be exploited.

In other words, protecting your online identity and reputation has never been harder.

To stay safe in such a technologically advanced society, you’ll want to know how to recognize identity theft and defend your online identity and reputation.

3 Critical Areas for Assessing Threats
to Your Online Reputation

You must protect your privacy and reputation by securing your personal, financial and medical information. You’ll want to be proactive here: Rather than waiting for something to go wrong, you need to take an active, preemptive role, assessing possible threats and evading anything that could put your digital identity in a vulnerable position. IDShield is here to help you protect your reputation online, as well as those of your family.

1. Social Media

Social media makes you and your family vulnerable to privacy risks. Failure to take proactive precautions can lead to cyberattacks, cyberbullying, job loss, and more. Protecting your online reputation can be, thanks to social media, very difficult.

To keep yourself as safe as possible, keep these tips in mind:

  • Follow best practices for sharing personal information
  • Educate yourself on common social media scams
  • Set privacy controls correctly
  • Protect your reputation
  • Think before you share

By taking simple steps to protect yourself and your family, you can enjoy social media safely. IDShield can help you navigate potential social media pitfalls by helping you set up proper privacy controls and monitoring your family’s profiles for problematic posts.

A young woman cooking
A young woman cooking

2. Data Brokers

Data brokers track your online activities to construct a detailed profile of you for advertising purposes—or, sometimes, for more nefarious reasons. These data brokers then sell your information to government entities, international companies and private individuals, all of whom can use it to exploit you. They do this in many ways:

  • Consumer companies use it to target you with advertising
  • Insurance companies use it to reject you or set your premiums
  • Hiring managers use it to disqualify you from jobs

But you can fight back.

IDShield can get your personal information deleted from data brokers’ databases. Also, our system will monitor data broker websites to make sure any new information is removed as soon as it surfaces.

3. Online Security

Cybercriminals are capitalizing on the increasingly digital nature of our lives. They can figure out how to exploit every innovation, platform, or app, no matter how advanced:

  • Crooks can take over online accounts if you reuse passwords
  • 68% of phishing attacks impersonate well-known brands

So be sure to:

  • Email scams evolve; look out for suspicious subject lines
  • Be sure to share sensitive data securely and safely

Don’t wait for something to go wrong. Take proactive steps to set up an online security defense protocol to protect your password and internet browser privacy, protect your reputation online and defend your finances against black-hat hackers.

A young woman cooking

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IDShield Provides the
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Our protection services are varied and comprehensive. We focus on protecting your internet reputation online.

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Find answers to our most frequently asked questions.

Why does an individual need to protect their self-identity online?

Your online identity not only allows companies to target advertising to your taste based on past site visits and purchases; it also allows cybercriminals to steal sensitive information about you. Your name, address, various user names and passwords, credit card or banking information, and Social Security number should only be given to websites you’ve found to be trustworthy in the past or verified, official government websites.

What makes online identity?

Your online identity is the aggregation of everything you do online plus all manner of personal information about you. Everything from your birth certificate and Social Security number to your favorite online radio stations and last several Amazon purchases go into constructing your online identity.

Why is your online identity important?

Your online identity not only allows companies to target advertising to your taste based on past site visits and purchases; it also allows cybercriminals to steal sensitive information about you. They can then pose as you and make large purchases, take out high-interest credit cards, and so on.


What is the difference between real and online identity?

Your online identity is inundated with targeted ads in a way that can’t happen in real life. Other than that, the two are, in legal and official-governmental terms, more or less the same.